The company, renowned as the pioneer behind load matching in Canada’s trucking community, is now Loadlink Technologies.

TransCore Link Logistics, the industry leader in Canadian freight matching, has unveiled its new company name — Loadlink Technologies. The rebranding includes a new logo and launch of a new corporate website,

Today, the company’s technology integrates every part of how its members interact with customers with a number of its products including dispatch loads, accessing freight rates and sourcing available truck capacity with the ability to stay connected to these important resources wherever they do business and all under one hub.

“For the past 30 years, we have built a strong trucking community based on quality, trust and innovation,” said Claudia Milicevic, senior director & general manager of Loadlink Technologies. “Our strategy and vision for the future marks an important step in our company’s evolution. Our change in name accurately reflects our continued focus on introducing best-in-class software, using emerging technologies, to improve our customers’ businesses today and in the future.”

In all, the change reinforces the company’s commitment to delivering seamless and engaging interactions with its customers at every touch point while opening the door to opportunities for its customers and communities they serve.

The rebranding aligns with another Loadlink Technologies milestone. “I’m excited to be at the forefront of this pivotal moment,” said Karen Campbell-Jones, director of marketing at Loadlink Technologies. “What better time than when we are about to celebrate our 30th anniversary.”

The new name comes with a reaffirmation of its commitments to make connections, any time, anywhere. Since its inception, Loadlink Technologies has developed a full suite of products to help transportation businesses run as efficiently as possible.

About Loadlink Technologies

Loadlink Technologies helps Canadian companies facilitate the critical movement of goods by trucks through the use of its technology. With decades of propelling innovation and by way of its modernized freight matching, the company helps its members drive better business performance and competitiveness while delivering new levels of customer experiences.