Senior Product Marketing Manager

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OVERVIEW

Join Canada’s leading freight and logistics software company, where we’ve been transforming how carriers, brokers, and shippers connect for over 30 years. As a wholly owned subsidiary of Roper Technologies (NYSE: ROP, S&P 500), LoadLink combines innovative transportation technology solutions with Fortune 1000 stability.

Our best-in-class freight-matching platform helps customers grow their businesses, increase margins, and drive profitability by maximizing assets, optimizing rates, and expanding networks. From replacing the rolodex in 1990 to today’s multi-platform solutions, we continue transforming how the commercial transportation industry connects, moves, and manages loads across Canada.

Are you seeking a dynamic, stable, and growing company that values your contributions and fosters a fun work culture with a healthy work-life balance? If yes, Loadlink Technologies is the perfect fit for you! Join our innovative team at the forefront of Canada’s booming Tech and Transportation sectors, where your role is crucial in shaping our company’s image!

THE OPPORTUNITY

We’re looking for a Senior Product Marketing Manager to connect product strategy with market reality and build the foundation for how Loadlink brings innovation to market.

You’ll lead the go-to-market strategy, drive cross-functional alignment, and ensure our teams across Product, Sales, Marketing, and Customer Success are equipped with the right stories, tools, and insights to deliver impact.

This is a foundational opportunity to shape Loadlink’s Product Marketing practice and define how we launch, enable, and scale.

Salary range: 130K — 150k

WHAT YOU’LL OWN

Own Product and Value Positioning

  • Define and maintain clear, differentiated market and value positioning that articulates how Loadlink creates impact across our ecosystem.
  • Translate complex capabilities into simple, compelling value propositions for different audiences.
  • Partner with cross-functional teams to ensure consistent messaging across all channels and customer touchpoints.

Lead Go-to-Market Strategy

  • Build and own a repeatable GTM framework that drives clarity, consistency, and impact for every launch.
  • Partner with Product, Sales, Marketing, and Customer Success to align on launch timing, messaging, and enablement needs.
  • Lead internal and external enablement through release notes, help center updates, sales materials, FAQs, and campaign assets.
  • Measure and analyze launch success to inform and improve future GTM plans.

Enable Teams to Win

  • Act as the connector between Product, Sales, Marketing, and Customer Success, ensuring everyone tells the same story.
  • Create enablement materials that help teams sell, support, and position our products confidently.
  • Collaborate with Marketing to activate campaigns that reflect product value and customer outcomes.
  • Partner with Sales and Customer Success to turn product insights into customer ready narratives and proof points.

WHAT YOU BRING

  • 5–8 years of experience in B2B SaaS or marketplace Product Marketing.
  • Proven ability to build go-to-market and enablement programs that deliver measurable impact.
  • Strong storytelling and communication skills, with the ability to simplify complex products.
  • Experience working cross-functionally with Product, Sales, Marketing, and Customer Success.
  • Analytical, curious, and customer obsessed.
  • Background in logistics, freight tech, or multi-sided platforms is a plus.

WHY YOU’LL LOVE THIS ROLE

Loadlink is at an exciting point of growth. Our products are evolving quickly, and we’re ready to formalize and scale our go-to-market motion.

You’ll play a pivotal role in how we launch new products, how teams tell our story, and how our customers experience value. If you’re excited to build from the ground up, collaborate across teams, and create playbooks that define how a product-led company goes to market, this role is for you.

OUR CULTURE

  • Flexible Work Model: Enjoy a balanced hybrid approach with 2-3 in-office days.
  • Vibrant Workplace Culture: We celebrate achievements and strike the perfect balance between productivity and enjoyment.
  • Competitive Compensation Package: Benefit from an attractive salary, comprehensive benefits, annual performance bonuses, and an employee recognition program.
  • Secure Your Future: Take advantage of our 50% RSP matching and stock purchase options to build financial stability.
  • Generous Time Off: Recharge with our paid vacation policy, ensuring you maintain a healthy work-life balance.
  • Corporate Social Responsibility: Make a difference by participating in events, fundraisers, and environmental initiatives.
  • Collaborative Environment: Work alongside diverse teams, build strong professional relationships, and engage in networking events and team-building activities.
  • Innovative Technology: Work with cutting-edge tools and systems that keep us at the forefront of our industry

Company Values we Stand By: Acting with Integrity, Owning It, Being Humble, Continuous Improvement & Customer Centricity

The Fine Print: By applying to this position, you are confirming you either possess a Canadian citizenship, permanent resident status, or work permit. In accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code Loadlink Technologies will provide accommodation throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require.