OVERVIEW:

We are seeking an experienced and dynamic Marketing Manager to drive the development and execution of marketing strategies that enhance brand awareness, generate leads, and support business growth. This role involves overseeing campaign planning, content creation, and market analysis to effectively communicate our brand’s value to target audiences.
The ideal candidate is both creative and data-driven, with a strong background in digital marketing, content strategy, and team collaboration.

We are looking for a strong leader to lead our marketing initiatives; Set the road map, objectives and determine the most impactful marking activities to drive growth. Our brand is well known within our industry. The groundwork is done, now we need someone that can build on that and take it to the next level.

Salary range: 110 – 120K.

YOU OWN:

• Marketing strategies that fuel growth, including online promotion, branding, advertising, communications, and other promotional campaigns.
• Develop, implement, and optimize comprehensive marketing strategies that align with business objectives and target key customer segments.
• Developing, planning, and executing digital marketing initiatives including SEO, keywords, advertising, and social media, with a focus on growing net new logos, cross-selling, and expanding our footprint with existing customers.
• Owning the return-on-investment targets for all digital channels, including paid search, retargeting and other platforms.
• Developing and implementing an SEO strategy to ensure that we reach our target audiences
• Implementing and managing day-to-day social media activity including posts, groups, and community management.
• Understanding audience needs and developing high-quality written materials and executing on creating effective communications strategies to reach and engage them.
• Writing persuasive content that is impactful to the specific audience – sales and product info, website content, press releases, blog posts, messaging and more.
• Building and maintaining MQL lead pipeline and driving demand to product offerings and services by identifying and nurturing prospects and increasing SQL conversion rates.
• Build and maintain lead sources and lead source generation.
• Optimizing digital marketing performance leveraging data analytics.
• Managing and evolving our website content, including enhancing SEO, development of new components and other development initiatives that reduce customer acquisition cost, increase LTV and enhance onsite engagement.
• Monitor brand reputation and adjust strategies to maintain a positive brand perception
• Overseeing email channels, including systems/tools, user experience, and execution roadmaps.
• Identifying additional marketing strategies to amplify success.
• Mentoring and guiding the marketing team to achieve great results.
• Plan, lead and engage in marketing activities that keep us connected to our customers — trade shows, events, customer promos, and more.

What’s unique is that we cater to a broad audience. You may be developing campaigns and content to ensure that a new customer who just invested their savings to start a brand-new company is maximizing utilization of our technology so they’re successful in their new venture, or you may be developing detailed analytics for a presentation to the CEO of our publicly traded company that demonstrates the value we bring.

WE NEED:

• Thrives on achievement, consistently chasing and surpassing goals.
• Flourishes in a fast-paced, ever-changing environment.
• Is a team player, always willing to lend a hand where needed.
• A self-starter and solutions provider.
• Has exceptional problem-solving and troubleshooting skills.
• Is tech-savvy and tech curious.
• Is proactive and takes the initiative.
• Is highly organized with the utmost attention to detail.
• Is experience with marketing applications including Marketing Automation (Pardot) and Sales CRM integration (Salesforce) and others.
• Has exceptional verbal and written communication skills.
• Knows who their audience is and can speak/connect with them in their preferred style.
• Juggles multiple priorities with finesse and meets deadlines consistently.
• Produces consistent high-quality output.
• Is already familiar with AI tools and can teach us a thing or two!
• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a strong background in digital and content marketing.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills and familiarity with marketing analytics tools (e.g., Google Analytics, HubSpot, Pardot).
• Excellent communication and project management skills, with a keen eye for detail.
• Data-driven thinking.
• Digital channel expertise
• Stellar writing skills and a passion for writing clear, concise, and persuasive communications across multiple platforms, reaching different audiences. (Samples would be welcomed).
• The ability to manage multiple projects simultaneously, while meeting deadlines and maintaining high-quality standards.
• A track record for innovatively translating strategic thinking into action plans and results.
• A tremendous attention to detail.
• Creativity, curiosity, and a focus on driving measurable results.
• A SELF STARTER who is hands-on in coming up with ideas and executing on them.
• A bachelor’s degree in marketing, communications, or related field.
• 5+ years’ experience in B2B SaaS marketing & communications.

Why Join Us?
As a Marketing Manager, you’ll play a key role in building our brand, reaching new audiences, and driving business success. If you’re a strategic thinker with a passion for impactful marketing, we would be thrilled to welcome you to our team!